CEO facial structure determines performance

by |

What if you really could tell a book by its cover? Researchers have tested whether certain facial physical characteristics can predict how well a CEO will perform – and the outcome is the more “wide-faced” the better.

The study was led by Elaine Wong of the University of Wisconsin-Milwaukee, who, only looking at male leaders, determined that companies with a wide-faced male CEO at the helm enjoyed industry-adjusted returns on assets an average $16 million higher than firms led by narrow-faced men.

Her study, aptly titled “A Face Only an Investor Could Love: CEOs' Facial Structure Predicts Their Firms' Financial Performance”, is the first research project which has linked physical traits of leaders to heightened organisational performance. “Specifically, we found that firms whose male CEOs have wider faces (relative to facial height) achieve superior financial performance,” Wong wrote.

The research was able to link higher width-to-height ratios in men's faces to higher aggression, a greater sense of personal power, and more untrustworthiness in personal interactions.


Top Lighter Side:

When machines replace people: farming edition

Why do people tell lies to get time off work?

Gently waft peppermint through the office to boost productivity

HRD Forum is the place for positive industry interaction and welcomes your professional and informed opinion.

Name (required)
Comment (required)
By submitting, I agree to the Terms & Conditions