Employees were able to request some feline companionship through the company's mobile app, by selecting “Kittens” instead of “UberX,” “UberSELECT” or “UberBLACK.” Kittens would then be brought into the office - complete with toys and treats.
The city widely embraced #UberKittens, and for good reason: in addition to stress reduction, the initiative also helped to benefit local animal shelters.
All the kittens came from a shelter, and people were offered the opportunity to fill out an adoption application on the spot to take a cat home. Uber representatives also collected money for donations to animal humane societies and cat rescue centers.
The program, described by Uber as a “pawsome experience” took place on North America’s “National Cat Day” and lasted between 11am and 3pm. Some of the kittens included in the “lineup” include:
- Marley and Joe (brothers)
- Dali and Galla
- Eeny, Meenie, Minie and Moe (siblings)
While #UberKittens was only a one day event, many employers in North America have incorporated cats into the workplace to boost office morale and encourage productivity.
A government office in New Mexico, for example, runs a “cat library” designed to allow employees to keep a borrowed cat at their desk for the day. In addition, pet insurer PetPlan holds a regular “Bring Your Cat to Work Day.”
One HR manager who organised kittens for her office spoke to HRM
about the experience.
"People really loved it - you could feel the mood in the room just lift," she said.
"We're operating in a stressful environment and our staff are working under strict deadlines. I think it was just a cute and nice way to lighten the mood."
Last Thursday, Uber went to unorthodox measures to improve local workers' days - by launching a kitten delivery service for workplaces in Toronto, Canada.