UK grocery chain Sainsbury’s has accidentally placed a private internal marketing memo in a very public place: hanging up in the front window for all customers to see.
“Let’s encourage every customer to spend an additional 50p during each shopping trip between now and year-end,” the poster
, meant for internal staff only, reads.
Eagle-eyed TV freelancer Chris Dodd
spotted the poster for the ‘Fifty Pence Challenge’, and posted a photo to Twitter, tagging Sainsbury’s and saying, “Not sure this is supposed to be in your window.”
Sainsbury’s attempted to defuse the situation by tweeting back, “Yeah, I don’t think so either. Which store was this? I’ll give them a call. Ross.”
The situation quickly gathered steam on social media, with the hashtag #50pChallenge
taking off as the poster went viral.
Discount supermarket chain Lidl piggybacked off the hype be releasing their own poster
, which read, “Let’s encourage every one of our lovely customers to save as many 50ps as possible.”
The timing isn’t ideal for Sainsbury’s, which is facing a “perfect storm” of problems, including a recent slump in sales, according to CEO Mike Coupe.
“It’s the most challenging I’ve ever seen the market in my 30 years in retail,” Coupe said.
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Well, this is a little embarrassing.